Archive for the ‘Show Control’ Category

Alcorn McBride Helps Las Vegas’s New Mob Museum Tell Both Sides of the Story

Wednesday, August 1st, 2012

There are two sides to every story, as the tag line for the Mob Museum in Las Vegas reminds us, and Alcorn McBride is helping the city’s newest attraction tell the tales of both organized crime and law enforcement.  The Mob Museum is utilizing a full inventory of Alcorn McBride equipment for audio, video and show control throughout its historic 1930’s location, a former federal courthouse and post office.

The museum, which opened in February, showcases the notorious battle between organized crime and law enforcement with high-tech theater presentations, iconic artifacts – including the actual brick wall from the St. Valentine’s Day Massacre – and interactive exhibits and environments, including FBI wiretap surveillance and weapons training.  The project was designed by Ray Kent, Westlake Reed LeskoskyAVI-SPL was the primary AV integrator, with programming support by Kevin Ruud.  Ryan Markus and Nester Ramos, Mob Museum’s AV/IT staff, handle ongoing maintenance and system programming.

InfoComm Preview: See us at Booth C9225!

Monday, June 11th, 2012

Alcorn McBride Inc. will be making headlines at InfoComm 2012 by introducing three important products, announcing a product upgrade and hosting a Manufacturer’s training session and cutting-edge technology seminar.  The company’s booth, C9225, will be located in the Central Hall of the Las Vegas Convention Center.

In product news, TourTraXX, RideTraxx and AMI/O will make their debut at InfoComm and ShowTouch for Apple iPad will get an update.

A GPS-triggered multi-channel vehicle audio player designed for up to 16 audio tracks, TourTraXX is ideal for pre-recorded bus tours, trolleys, shuttles and trams.  It stores clips in MP3 format on CompactFlash for a rugged, reliable and maintenance-free solution to playback needs.  It is lightweight (4 lbs.), sized to fit almost anywhere and, with no moving parts, works in high-vibration environments.  Once programmed with the free and easy to use GPS Builder, TourTraXX steps through cues automatically as it moves through defined geographical zones.

WinScriptLive Device Variables

Wednesday, May 30th, 2012

In the most recent release of WinScriptLive (version 2.0.0.1), you now have the ability to create your own “device variables”. These variables always begin with a prefix of your device name and a period. For example, “myDVMHD.” These variables are found under the normal “variables view” and then clicking on the “device variables” button.

Previously, device variables were only created automatically using the configuration in the product file. Now, you can create your own.These can be useful if you’d like to keep a set of variables for a particular device. For example, you may already have a “device variable” automatically created for “lamp hours”, but you could create your own for “total lamp replacements” or “lowest lamp hours recorded”. Or, in the case of audio, you may have a “playing” variable, but you could also create a “number of times played today” variable for something like a Touch display.

ISE 2012

Monday, February 6th, 2012

Larry and I just got back from ISE 2012 in Amsterdam.  Despite the frigid temperatures, it was a great show.  It’s a big show extending through multiple exhibit halls that are all fairly disconnected but people found us without a problem.  I guess it helps to be next to a pizza stand!

We showed off ProTraXX, V16 Pro, Touch, DMX OverRide, the Digital Binloop HD, the Digital Video Machine HD and our MediaFlow workflow solution.

Immersive Video Game Demo Includes New Special Effect – Pain!

Tuesday, October 25th, 2011

The Gadget Show – a product of the UK’s Channel 5 – built a custom immersive experience revolving around the new First-Person Shooter game Battlefield 3.  The demo – which was estimated to cost around $650,000 – uses an igloo-like dome with 5 HD video projectors, surround sound, LED lighting to augment the video screens, motion tracking and a really cool omni-directional treadmill.  Using all of these elements together, they are able to really put the player right into the game.

SATE 2011 – Personalized Technology Panel

Tuesday, September 27th, 2011

The SATE 2011 Technology panel was a great success.  Special thanks to Dave Cobb from Thinkwell, Mark Gilicinski from MobileXpeditions and Rick Borovoy from MIT Media Lab/Google.

The panel discussed how we as designers can utilize technology to create a unique, personalized experience in a themed environment instead of competing with iZombies.  We all know who the iZombies are (I’m one of them!).  They are the people walking down the street (or in a theme park) texting, tweeting and totally unaware of everything around them.  This is the growing audience we need to embrace.  Our options are either to design around them or to create more compelling experiences that use technologies like mobile, RFID, etc. to engage them in the overall experience.

Mass Personalization: Facebook Integration with Coke Freestyle

Thursday, August 25th, 2011

Image courtesy of www.fastcompany.com

An article on PSFK today discusses Facebook integration with Coke’s “Freestyle” vending machine.  I bring it up not just because I think the Freestyle machine is really cool (we tried it out at IAAPA last year and it is very cool) or because one of our former Alcorn McBride engineers – Chris Harden – worked on the user interface.  I bring it up because it is a great example of both mass personalization as well as social media interaction with a practical outcome (instead of developing clothing for your avatar, you actually end up with a frosty beverage – how cool is that?!?)

AVIT + Show Control > PCs

Wednesday, August 24th, 2011

Much has been made recently about the convergence of audio, video and information technology (AVIT).  While there is certainly ample evidence that these worlds are merging, it is not necessarily a bad thing.  It just means that there are new tools and skills to learn.  It also means a change in the way we distribute media.  In many cases, a centralized control room has given way to distributed media, linked by an Ethernet network for content control and signal distribution.

However, much of the discussion of AVIT centers around PC platforms with the belief that there is some overwhelming benefit to using “non-proprietary hardware” to build a control system.  I strongly disagree with this statement for two reasons:

Alcorn McBride gear featured in ProAV Profile

Wednesday, June 22nd, 2011

Brand Experience, Inter-tain Productions, and the Todd W. Hall Co created this unique AV sculpture for Lockheed Martin.  Alcorn McBride’s Digital Binloop HD and a V16Pro show controller were selected for control and playback.  What a creative idea!  Dan Daley features this install in the latest edition of ProAV.  Click here to read it:  This Wall is Round

Show Control Training at InfoComm

Friday, June 3rd, 2011

If you are heading to InfoComm this year, please stop by! 

We will be showing the new 8Traxx with Ethernet (now shipping) and MediaFlow, simple encoding software for Alcorn McBride products.

On Thursday, June 16th we are hosting a training session on Show Control. It focuses on V16Pro/V4Pro show control programming and Touch, our easy-to-use graphical user interface software. Touch can be downloaded at no charge from our website.  For a complete hardware solution, ShowTouch is our rugged and fully customizable touch panel. The 90 minute course is approved for 1 CTS RU.  Please email me at loren@alcorn.com for more details.

Hope to see you there!